ANCHORING WELLBEING - mournes, Ireland
'Growing up by the Mournes on the shores of County Down, the Land of Narnia by C.S. LEWIS gave me an incredible connection, understanding the relationship between forest, the sea and the majestic landscape.'
Brendan's Story
Brendan Murdock, our founder, is a visionary creative drawn to London's nostalgic charm and the allure of its historical apothecaries. Hailing from the serene Mourne Mountains of Ireland, Brendan initially pursued a conventional path in finance and law.
His fascination with botanicals, essential oils, and his creative spirit propelled him towards a deeper exploration of wellness. Fuelled by a desire to reimagine the apothecary for contemporary times, Brendan founded anatomē.
His Inspiration
Once considering an apothecary venture in 2002, Brendan shifted gears toward the culinary realm, birthing the renowned restaurant, Cru, and pioneering the vibrant wine bar scene in Hoxton, London.
His entrepreneurial spirit flourished with the launch of Murdock London, a revered men's grooming empire spanning London and beyond. Yet, Brendan's personal odyssey for equilibrium, intertwined with his botanical expertise, sparked the genesis of anatomē—a reimagination of the traditional London apothecary.
Today, Brendan invites you to delve into a world where scent evokes memories and emotions, where anatomē stands as a sanctuary for holistic wellness, offering guidance on sleep, focus, movement, gut health, and graceful ageing.
'I wanted to create a brand that can engage with our community, to talk about feeling better, at ease. I couldn't find a place like that, so I created my own: a place people can go to for well-being advice, sleep tips, get help to focus on daily activities and find support to move better, improve gut health, unwind, and navigate transformations that come with the ageing process.'
Brendan Murdock
The Future
Brendan Murdock envisions a future of wellness rooted in a holistic blend of ancient traditions and modern science, crafting a holistic roadmap for optimal health and vitality.
Through anatomē and his literary contributions, he advocates for a lifestyle centred on holistic wellbeing, democratising wellness for everyone. His latest project, "The Modern Apothecary," co-authored with Gabriel Weil, explores the intersection of history and science in wellness. Delving into traditional apothecary practices, the book underscores five key pillars—sleep, balance, movement, focus, and diet—addressing contemporary challenges like workplace stress and digital overload with practical botanical-based solutions, making wellness accessible in today's fast-paced world.
His Wellness Practice
Brendan's wellness practice is holistic, integrating physical fitness with mental health strategies. He emphasizes the importance of mindfulness, proper sleep, and the use of essential oils to enhance wellbeing. His daily routine includes activities like fitness, tennis and meditation, which help him maintain balance and focus. He also practices what he preaches by using anatomē's own formulations to support his health.
His Practice
His Practice
His Practice
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Sleep Manifesto
Discover the secrets to a restful night’s sleep with our Sleep Manifesto. Explore expert tips and scientifically-backed solutions to transform your sleep quality and overall wellbeing.
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iNGREDIENT GLOSSARY
Unlock the secrets of botanical wellness with our extensive ingredient glossary, featuring a curated collection from A to Z. Explore nature's bounty and discover the power of botanicals.
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SUSTAINABILITY
Embrace sustainability with us through our holistic philosophy—explore how we're making a positive impact, step by step. Dive into our commitment to sustainability.
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