THE MODERN APOTHECARY
Welcome to anatomē, where science, nature, and a passion for wellbeing come together to support your health and vitality. Discover our story, innovative approach, and commitment to sustainability. Explore how timeless wellness practices inspire our modern apothecary and enhance your wellness journey.
WELLBEING THROUGH TIME
3,000-1,500 BC
Ayurveda is a holistic health and wellness system of practices and formulations that strives to create harmony between body, mind, and spirit. Ayurvedic regimens are tailored to the individual's constitution, including nutritional, exercise, socialisation and hygiene needs – aiming to create a physical and mental balance that prevents illness. Among Ayurvedic benefits and practices carried on to date are Yoga and meditation.
WELLBEING THROUGH TIME
3,000 – 2,000 BC
Traditional Chinese Medicine (TCM) is arguably the first medical system documented in human history. Influenced by Taoism and Buddhism, it utilises a holistic approach, emphasising disease prevention and cultivating harmony to promote health. Today, acupuncture, herbal therapies, qi gong and tai chi, which originated from this system, are commonly practised - alone or in combination with Western medicine.
Wellbeing Through Time
500 BC
In Ancient Greece, Hippocrates was arguably the pioneering physician to propose preventative medicine. He believed in working against sickness before it happened over treating diseases. Hippocrates was also the first physician to state that health problems are consequences of diets, lifestyles, and environmental factors.
Wellbeing Through Time
50 BC
In Ancient Rome, medicine was highly preventative, based on the Greek philosophy - focussing on the individual's diet and lifestyle. Romans also had a highly developed public health system and public infrastructure. With aqueducts, sewers, and public baths, their high hygiene standards prevented the spread of infections and earned them a healthier population.
Wellbeing Through Time
1790s
Homoeopathy appears in Germany. Homoeopaths, a category of 200,000 physicians in practice today, believe in curing sick people with substances that cause symptoms of a given disease in those who are healthy. Physician Samuel Hahneman led the development of a health system utilising natural substances to promote self-healing responses from the body.
Wellbeing Through Time
1860s
Also in Germany, a priest named Sebastian Kneipp introduced his eponymous cure system. Calling it 'Kneipp Cure', he combined herbalism, hydrotherapy, and a regime of exercise and nutrition to treat and prevent disease.
Also during this period, the first recorded movement of cure promoted by a healthy mind appeared: Theories of Mentally-Aided Healing by Phineas Quimby.
Wellbeing Through Time
1870s
Osteopathy, a holistic system based on manipulating muscles and joints by Andrew Taylor Still develops. In modern medicine, Osteopathy is a speciality practised by nearly 200,000 physicians.
Wellbeing Through Time
1880s
Nutritional research is at the heart of the work of Swiss physician Maximilian Bircher-Benner. He advocates a diet with higher, consistent doses of fruits and vegetables to keep an individual healthy, holistically protecting bodily functions.
Wellbeing Through Time
1900s
John Harvey Kellogg, director of a Sanitorium in Michigan, advocates an early version of what we today understand as a healthy, wholesome lifestyle. Naturopathy consists of exercise, fresh air, a healthy diet, and hydrotherapy, composing an overall notion of 'learning to be well'. This system was supported by herbal formulations, massages and other wellbeing practices - closer to anatomē's practices.
In Austria, Rudolph Steiner, a philosopher interested in spirituality, developed the anthroposophy movement and the anthroposophical holistic medicine movement.
Wellbeing Through Time
1980 - 2000
Corporations, medical organisations, and academia take the wellness movement seriously. One of the most prominent publications of this movement was the Berkeley Wellness Letter from 1984. It presented science-backed articles, often contradicting medical beliefs, gaining momentum and followers.
Also, during this period, wellness reached the mainstream as a new industry, with fitness programs, workplace awareness, and celebrity-created and endorsed products and brands.
Our Story
Brendan Murdock, our founder, has always been inspired by the apothecaries of old, where herbal remedies, potions, and lotions supported health and wellbeing. With a background steeped in working with botanicals and essential oils, Brendan's passion for food, perfume, and skincare led him to a vision: to reinvent the apothecary for a new generation.
“I created anatomē to help people take charge of their wellbeing with formulations that combine science, nature, and our determination to feel better.” — Brendan Murdock, Founder
Thus, anatomē was born—London's modern apothecary. At our store, you can shop for the finest formulations crafted by Brendan and his team, and also receive personalised advice and strategies from our experts to support your wellbeing.
The power of botanicals
At anatomē, we expertly blend botanicals and essential oils to support emotional and physical wellbeing. Our formulations, rooted in science and historical wisdom, include the Sleep Collection, featuring our Sensory Point Oils that help train your mind and body for rest. Applied like a perfume to sensory points, just a few drops are needed for effectiveness.
Consistency is key, with noticeable benefits, such as improved sleep, often seen within a week. Additionally, our range includes supplements, home fragrances, and skincare, all developed using scientifically proven ingredients and rare botanical extracts.
“I created anatomē to help people take charge of their wellbeing with formulations that combine science, nature, and our determination to feel better.”
Brendan Murdock, Founder
Meet our Founder
Discover the visionary behind anatomē. Brendan Murdock's passion for botanicals and essential oils, combined with his expertise in food, perfume, and skincare, led him to reinvent the apothecary for a new generation. Learn more about his journey and the inspiration behind our modern wellness brand.
Learn more about anatomē
How does Aromachology support better sleep?
Discover the secrets to a restful night’s sleep. Explore expert tips and scientifically-backed solutions to transform your sleep quality and overall wellbeing.
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Ingredient Glossary
Unlock the secrets of botanical wellness with our extensive ingredient glossary, featuring a curated collection from A to Z. Explore nature's bounty and discover the power of botanicals.
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Sustainable Philosophy
Embrace sustainability with us through our holistic philosophy—explore how we're making a positive impact, step by step. Dive into our commitment to sustainability.
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