Focus Wellbeing Parfum

f fragrance is a symbol of luxury, a modern scent should provide the ultimate status symbol: wellbeing," says anatomē founder Brendan Murdock. The fragrances are designed to offer performance, assurance, and self-gratification, empowering individuals to feel anchored and seductive to the world around them using natural botanical extracts, without unnecessary synthetics, to deliver pure wellbeing parfums

The anatomē wellbeing parfums collection is formulated with carefully selected perfume extracts curated by Brendan Murdock and aromachologist Anastaisa Brozler, sourcing natural  botanical essences, rich in the terpenes to support wellbeing.

The collection has focused on blending natural oils based on their wellbeing benefits to support.  Science through aromachology and reveals how scent triggers our brains: molecules bind to olfactory receptors, swiftly igniting neural signals to the emotional centre. In these moments, the parfums help us perform, find focus or be still.  These aromachology oils, when combined with expertise, create scent structures that can support us throughout the day. They awaken, enliven, and enhance our performance, focus, and overall wellbeing while releasing an extraordinary blend of scents.

While still delivering a unique perspective on the style and self-expression aspects of fragrance, this collection aims to make us feel more balanced, energised, and awake - a revolution of scents based on the shifting trends in wellbeing.

Anatome delves into fragrances and resignifies scent, making it a vehicle to wellbeing through aromachology

Science has revealed the profound impact of scent on our brains. Scent molecules bind to olfactory receptors, igniting neural signals to our emotional centre. Fragrances can stir memories, evoke comfort, and ground our moods when formulated for wellbeing.

Eau De Parfum's are made with a higher concentration of perfume oil, normally between 12-18%, which gives them a stronger scent. 

In contrast, Eau De Toilette's usually have a concentration between 8-12%, giving the scent a lighter feel. 

We wante dot create a strong, long lasting scent. Due to the higher concentration of perfume oils, the Eau De Parfum's fragrance will last around 4-5 hours. 

To experience the transformative power of scent, apply each fragrance to sensory points on the wrists, neck, and chest, lightly spray across these areas, enhale and enjoy. We suggest you choose the parfum base on your need, wether it it is to focus, find balance, energise the body.